My new mantra

I often tend to exhaust myself when developing new ideas. I really want to give the idea its fair chance to become something and there’s usually no lack of energy either. Creating new concepts and ideas really make me tick. The problem is that more and more effort goes into each new prototype. And every time I succeed the bar is raised for the next time. It’s not a completely sustainable approach.

When I came up with the idea for Minc/On (an idea generation concept where an entrepreneurial dreamteam solve a problem specified by a celebrity guest) it was one of those magic moments. When you put two and two and two together and it turns into the greatest idea since sliced bread. I was thrilled to say the least. A win-win-win concept for the guest, the incubator and the startups.

As the event came closer details fell into place. Celebrity chef Tina Nordström booked as guest, a dreamteam of entrepreneurs lined up to participate and Idélaboratoriet involved in the process design. We all felt this was a potential hit.

Expectations were building up too of course. On the week before the first event all spare time was consumed by making sure everything would work. On the very day I was so focused I actually had to remind myself to enjoy doing it and not just focus on all the things that could go wrong. I desperately wanted to avoid messing up the idea so bad we wouldn’t get to do it again. Although, frankly, that wasn’t very likely.

It went well. And again I was exhausted afterwards. So I took the opportunity to turn this experience into a new mantra: To do new things good enough to get to do them again, and bad enough to make it fun improving them.